Way of Attraction is the website of Zan Perrion . Zan Perrion teaches seminars about pickup and seduction, and also offers one-to-one mentoring and phone coaching. The Way of Attraction also offers a number of products, and has a forum for discussing natural game.

Zan Perrion is an internationally acclaimed writer and professional speaker with a wonderful ability to inform and inspire audiences toward excellence in all aspects of life.

Over the years, his name has become synonymous with a more natural and enlightened form of interaction between men and women... the ars amorata, or the art of love.

Zan's early writings and concepts have heavily influenced today's international "seduction community".

Frequently featured as a guest and presenter in many parts of the world, he has never varied from his concept of a more "natural" approach to women, dating, and life.

Zan's seminars and events sell out immediately and have garnered impressive reviews in every city they have been held, including Montreal, Toronto, Los Angeles, Las Vegas, New York, London, Panama, Tokyo, Warsaw, and Cape Town.