Deserve What You Want is the website by the pickup company X & Y Communication founded by Scot McKay offers one-on-one personal coaching as well as phone consultations. Also features a blog and a podcast, as well as a wide range of products.

Sure, there's a lot of advice out there coming from any number of "dating gurus". While there's plenty of good information to be found, much of it seems to focus on the negative aspects of dating. It's hard to find a book about dating that doesn't tell us to get over bad relationships", "accept that rejection is part of life" and / or the ever-popular "stop being picky".

At X & Y Communications, there's a more positive focus.

Instead of learning to deal with bad relationships and / or a high percentage of rejection, it's a much better idea to go about minimizing (if not eliminating) having to do so at all. That's what the concept of deserving what you want is all about.

Discover how to become the most attractive man or woman you can be. When you start acting on that principle, your dating life becomes vastly more enjoyable and your options infinitely more desirable.

Do you believe that quality is much more important than quantity? There are plenty of resources out there designed to help you "pick up" and perhaps have sex with as many people as possible. While we're sure some of those tactics work, we're more interested in helping you learn to attract the highest-quality long term partner possible.

It's a fact: The very sharpest of those whom you'll invite into your life would never, ever let themselves fall into the trap of purely rote techniques and canned tactics.

We've yet to find anyone else out there with such a focus, yet our research demonstrates that most single adults would much rather find one amazing life partner than an endless string of one-night stands. If that describes you, you've finally found someone else who "gets it".

Interestingly, X & Y Communications is also one of relatively few dating resources out there that speaks to both men and women.